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Nu Skin scientists collaborated with a leading expert in child malnutrition to develop VitaMeal. One bag of VitaMeal holds 30 child-sized meals—enough to provide one nourishing meal a day to a child for a month.
Nourish the Children (NTC) is an initiative that applies business principles to address the problem of childhood hunger in a sustainable manner. The program begins with a highly nutritious food developed by Nu Skin’s nutritional scientists, known as VitaMeal. The company’s sales leaders, customers and employees can purchase VitaMeal and choose to donate the food to a third-party nonprofit organization that specializes in distributing relief to those suffering from malnutrition and famine. Since 2002, Nu Skin and its sales leaders, customers and employees have donated more than 700 million meals to malnourished children around the world. As is the case with other Nu Skin products, distributors are paid commissions and Nu Skin earns a profit margin from each sale of VitaMeal, which is lower than the profit margin on virtually all of Nu Skin’s other products.
With Nourish the Children, you know what your money will buy—nutritious VitaMeal. You know how your donated VitaMeal will be used—to nourish children in need. You know that your donations will be leveraged with matching donations and through education and disease prevention programs. And you know that you are making a difference, with more than 120,000 children being nourished every day in countries around the world.
The Nourish the Children initiative is Nu Skin’s solution to provide a consistent supply of nourishing food to the world’s most needy children. It enables Nu Skin's sales leaders and customers to contribute to a critical humanitarian need on an ongoing basis. By applying business principles and making the purchase of VitaMeal commissionable, it yields a program that is more likely to be sustainable. Many relief efforts are provided on a one-off basis or through limited-time contracts, while the Nourish the Children initiative has provided a framework to maintain a consistent level of food on a sustainable basis since 2002.
According to the World Food Programme:
With millions of children dying each year from causes related to malnutrition, it is apparent that existing humanitarian efforts are not adequate to address this pressing global problem.
Highly nutritious VitaMeal is produced in contracted facilities in Malawi, China and the United States.
Individuals can choose to keep or donate purchased VitaMeal. Nu Skin facilitates donations to third-party charitable organizations.
Sales leaders and customers can purchase VitaMeal.
Third-party charitable organizations transport and distribute donated VitaMeal to malnourished children worldwide.
This is an in-kind not a cash donation. Furthermore, your donation may be subject to additional reporting requirements under the Internal Revenue Code. Please consult your tax advisor regarding the deductibility for your donations and any additional reporting requirements.
Nu Skin is a for-profit distributor of nutritional and skin care products and is traded on the New York Stock Exchange (NUS). Nourish the Children is an initiative of Nu Skin and is registered in some states as a commercial co-venture. The initiative enables Nu Skin’s distributors and customers to purchase VitaMeal from Nu Skin and donate it to charitable organizations to help solve the complex world problem of feeding malnourished children. The price of VitaMeal includes the cost of manufacturing, general overhead, distribution and sales. As is the case with other Nu Skin products, distributors are paid commissions and Nu Skin earns a profit margin from each sale of VitaMeal.
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Tori Rasberry
Beauty & Wellness Enthusiast Turned AI and Digital Marketing Aficionado
Hi there! I'm Tori, the heart and soul behind All Things Beauty by Blondie. My journey into the world of beauty, skincare, and wellness is fueled by a genuine passion for sharing the products and insights that have transformed my life. Over the years, I've discovered treasures that not only enhanced my own wellness journey but also brought about remarkable results.
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